{"id":2853,"date":"2023-10-09T06:35:00","date_gmt":"2023-10-09T04:35:00","guid":{"rendered":"https:\/\/dimarco.it\/?p=2853"},"modified":"2025-05-17T19:29:19","modified_gmt":"2025-05-17T17:29:19","slug":"en-la-feria-de-colonia-marco-presenta-sus-nuevos-productos-y-relanza-su-imagen-en-la-gran-distribucion","status":"publish","type":"post","link":"https:\/\/www.dimarco.it\/es\/noticias\/en-la-feria-de-colonia-marco-presenta-sus-nuevos-productos-y-relanza-su-imagen-en-la-gran-distribucion","title":{"rendered":"En la feria de Colonia, Di Marco presenta sus novedades y relanza su imagen en la gran distribuci\u00f3n."},"content":{"rendered":"

Para un gran relanzamiento, Di Marco ha elegido una gran feria internacional de alimentos y bebidas. La cita es ahora mismo en Anuga \u2013<\/strong> La famosa feria de Colonia (Alemania), pero comencemos por el principio y procedamos en orden. La invenci\u00f3n de la pinsa en 2001, inicialmente distribuida a profesionales y posteriormente lanzada a la gran distribuci\u00f3n en 2020, represent\u00f3 una innovaci\u00f3n hist\u00f3rica para la industria panadera. Di Marco revolucion\u00f3 la pizza con un nuevo producto ligero y digerible, bajo en grasas y az\u00facares, con un interior suave y un exterior crujiente. Su producto, la Pinsa Romana, se ha convertido en un emblema de la tradici\u00f3n romana y del Made in Italy, con un \u00e9xito que podr\u00eda calificarse de global y una perspectiva realmente atractiva en el mercado italiano de aqu\u00ed a 2025. <\/p>\n\n\n\n

En los \u00faltimos a\u00f1os, Di Marco se ha presentado a los consumidores bajo la marca Nuvola, alcanzando r\u00e1pidamente el segundo puesto en ventas minoristas. La oportunidad de expandir su invento en Italia y en el extranjero ha dado lugar a... Una operaci\u00f3n de cambio de marca que vio la luz precisamente en Anuga (Colonia).<\/strong> El restyling del logotipo y la actualizaci\u00f3n de la imagen, manteniendo un v\u00ednculo estil\u00edstico con el pasado, tienen como objetivo fortalecer el valor de la italianidad <\/strong>y destacar al inventor de pinsa, as\u00ed como el testimonio de la empresa, Corrado Di Marco.<\/p>\n\n\n\n

Tras a\u00f1os de trabajo entre bastidores, dedicando toda una vida de pasi\u00f3n y experiencia, decidi\u00f3 apostar fuerte y ofrecer su imagen aut\u00e9ntica y atractiva como garant\u00eda de un producto excelente. Pero las innovaciones son solo el principio: la gran distribuci\u00f3n ofrece diferentes versiones y tama\u00f1os de Pinsa Romana Di Marco. Los paquetes en italiano y multiling\u00fce (espec\u00edficos para productos de exportaci\u00f3n) de 1 o 2 unidades incluyen las siguientes versiones: Frigor\u00edfico Cl\u00e1sico y Multigrano, el Cl\u00e1sico Ambiente, el nuevo Congelador Cl\u00e1sico con una vida \u00fatil de 18 meses y el nuevo Snacks<\/strong> \u2013 los m\u00e1s peque\u00f1os pensados para aperitivos, postres o para ofrecer a los ni\u00f1os \u2013 tanto en la versi\u00f3n Classic Frigo como Classic Ambiente. <\/p>\n\n\n\n

Por lo tanto, la gama se est\u00e1 ampliando para llegar a un p\u00fablico m\u00e1s amplio y Habla a los consumidores con la confianza, la calidez y el tono alegre t\u00edpicos de los romanos.<\/strong> No solo un nuevo logotipo y packaging, sino una fuerte presencia online y offline, que transmita la cultura de la buena comida y el bienestar con sencillez y autenticidad.<\/p>\n\n\n\n

\u00bfListos para descubrir el nuevo packaging? Mientras tanto, repitamos con nosotros el nuevo lema de la empresa: \u00a1Quien dice Pinsa Romana dice Di Marco!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Para un gran relanzamiento, Di Marco ha elegido una importante feria internacional de alimentaci\u00f3n y bebidas. El evento se celebra actualmente en Anuga, la prestigiosa feria de Colonia (Alemania), pero comencemos por el principio y procedamos en orden. La invenci\u00f3n de pinsa en 2001, inicialmente distribuida exclusivamente a profesionales y [\u2026]<\/p>","protected":false},"author":1,"featured_media":2854,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-2853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notizie"],"yoast_head":"\nAlla fiera di Colonia Di Marco presenta le novit\u00e0 e rilancia l'immagine in GDO - Di Marco<\/title>\n<meta name=\"description\" content=\"Nuovi prodotti della linea Pinsa retail e una nuova immagine del brand nella GDO\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dimarco.it\/es\/noticias\/en-la-feria-de-colonia-marco-presenta-sus-nuevos-productos-y-relanza-su-imagen-en-la-gran-distribucion\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alla fiera di Colonia Di Marco presenta le novit\u00e0 e rilancia l'immagine in GDO - Di Marco\" \/>\n<meta property=\"og:description\" content=\"Nuovi prodotti della linea Pinsa retail e una nuova immagine del brand nella GDO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dimarco.it\/es\/noticias\/en-la-feria-de-colonia-marco-presenta-sus-nuevos-productos-y-relanza-su-imagen-en-la-gran-distribucion\" \/>\n<meta property=\"og:site_name\" content=\"Di Marco\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-09T04:35:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-17T17:29:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dimarco.it\/wp-content\/uploads\/2025\/05\/Articolo-b2b_ok.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"961\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DiMarcAdmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"DiMarcAdmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dimarco.it\/notizie\/alla-fiera-di-colonia-di-marco-presenta-le-novita-e-rilancia-limmagine-in-gdo#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dimarco.it\/notizie\/alla-fiera-di-colonia-di-marco-presenta-le-novita-e-rilancia-limmagine-in-gdo\"},\"author\":{\"name\":\"DiMarcAdmin\",\"@id\":\"https:\/\/www.dimarco.it\/#\/schema\/person\/1f5d7270668e519d817b3cae0a1eb5ec\"},\"headline\":\"Alla fiera di Colonia Di Marco presenta le novit\u00e0 e rilancia l’immagine in GDO\",\"datePublished\":\"2023-10-09T04:35:00+00:00\",\"dateModified\":\"2025-05-17T17:29:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dimarco.it\/notizie\/alla-fiera-di-colonia-di-marco-presenta-le-novita-e-rilancia-limmagine-in-gdo\"},\"wordCount\":456,\"publisher\":{\"@id\":\"https:\/\/www.dimarco.it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dimarco.it\/notizie\/alla-fiera-di-colonia-di-marco-presenta-le-novita-e-rilancia-limmagine-in-gdo#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dimarco.it\/wp-content\/uploads\/2025\/05\/Articolo-b2b_ok.jpg\",\"articleSection\":[\"Notizie\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dimarco.it\/notizie\/alla-fiera-di-colonia-di-marco-presenta-le-novita-e-rilancia-limmagine-in-gdo\",\"url\":\"https:\/\/www.dimarco.it\/notizie\/alla-fiera-di-colonia-di-marco-presenta-le-novita-e-rilancia-limmagine-in-gdo\",\"name\":\"Alla fiera di Colonia Di Marco presenta le novit\u00e0 e rilancia l'immagine in GDO - 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