{"id":3457,"date":"2025-09-09T16:18:50","date_gmt":"2025-09-09T14:18:50","guid":{"rendered":"https:\/\/www.dimarco.it\/?p=3457"},"modified":"2025-09-09T18:54:11","modified_gmt":"2025-09-09T16:54:11","slug":"di-marco-conquiert-le-leadership-du-marche-et-celebre-ses-racines-romaines-avec-une-nouvelle-campagne-dediee-a-pinsa","status":"publish","type":"post","link":"https:\/\/www.dimarco.it\/fr\/nouvelles\/di-marco-conquiert-le-leadership-du-marche-et-celebre-ses-racines-romaines-avec-une-nouvelle-campagne-dediee-a-pinsa","title":{"rendered":"Di Marco conquiert le leadership du march\u00e9 et c\u00e9l\u00e8bre ses racines romaines avec une nouvelle campagne d\u00e9di\u00e9e \u00e0 Pinsa"},"content":{"rendered":"

Rome, septembre 2025 \u2013 <\/strong>Di Marco annonce que, selon les r\u00e9sultats des ventes pour la p\u00e9riode janvier \u2013 juillet 2025, la soci\u00e9t\u00e9 a atteint le leadership en valeur dans le commerce de d\u00e9tail avec une part de march\u00e9 de 10,2%, en croissance constante (source : Circana, Total Italie, YTD juillet 2025, Pinsa Market Ambient, Frais et Surgel\u00e9 y compris sans gluten).<\/p>\n\n\n\n

Ce r\u00e9sultat confirme encore davantage l'authenticit\u00e9 et la r\u00e9putation de la marque en tant que pionnier absolu dans la cat\u00e9gorie : pinsa est en effet une invention de Corrado Di Marco, qui a transform\u00e9 une intuition en un succ\u00e8s international, en cr\u00e9ant un produit unique reconnu par les institutions italiennes avec sa r\u00e9cente d\u00e9signation PAT (Produit Agroalimentaire Traditionnel du Latium).<\/p>\n\n\n\n

Pour c\u00e9l\u00e9brer son leadership sur le march\u00e9 et son histoire, Di Marco lance une nouvelle campagne d'entreprise d\u00e9di\u00e9e \u00e0 pinsa et \u00e0 son lien avec la capitale. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00c0 travers un langage visuel \u00e9vocateur, la communication rappelle ic\u00f4nes de Rome<\/strong> \u2013 du D\u00f4me aux sept collines, des ruelles pittoresques aux Forums, sans oublier les places l\u00e9gendaires et les ruelles caract\u00e9ristiques \u2013 et les entrelace avec la narration d\u2019un produit unique et irrempla\u00e7able.<\/p>\n\n\n\n

Le Le slogan de la campagne est \u00ab Rome rend notre pinsa unique \u00bb.<\/strong>, souligne clairement et directement le lien indissociable entre la ville et l'invention de Corrado Di Marco. Une d\u00e9claration d'authenticit\u00e9 et d'appartenance qui renforce l'identit\u00e9 de la marque, fi\u00e8re de repr\u00e9senter Rome et sa tradition culinaire en Italie et \u00e0 l'\u00e9tranger. Un hommage \u00e0 la ville qui a inspir\u00e9 l'invention, \u00e0 son histoire mill\u00e9naire et \u00e0 la capacit\u00e9 typiquement italienne \u00e0 transformer la tradition en innovation, offrant au monde un produit authentiquement romain.<\/p>\n\n\n\n

Un avenir de croissance, au nom de l'authenticit\u00e9 : <\/strong>Les ventes record et la croissance continue du march\u00e9 confirment la validit\u00e9 de la vision de l'entreprise, qui continue d'investir dans l'innovation, la communication, la qualit\u00e9 et la valorisation de son patrimoine culturel et gastronomique. La pinsa Di Marco est plus qu'un simple produit\u00a0: c'est une histoire de passion, de racines et de la capacit\u00e9 typiquement italienne \u00e0 r\u00e9inventer la tradition et \u00e0 la transformer en excellence contemporaine.<\/p>\n\n\n\n

Aujourd'hui plus que jamais, Di Marco est synonyme de pinsa. Une marque qui a r\u00e9ussi \u00e0 introduire un produit issu de la tradition romaine dans les foyers et les restaurants du monde entier, pr\u00e9servant l'esprit et la qualit\u00e9 de la recette originale. Un processus de production strictement artisanal, r\u00e9alis\u00e9 dans des installations du Latium, pr\u00e9serve les origines et respecte les principes qui ont donn\u00e9 naissance \u00e0 la pinsa. Le succ\u00e8s de Di Marco pinsa r\u00e9side pr\u00e9cis\u00e9ment dans sa capacit\u00e9 \u00e0 allier des ingr\u00e9dients s\u00e9lectionn\u00e9s, une recherche continue et une identit\u00e9 profond\u00e9ment ancr\u00e9e dans la Ville \u00c9ternelle.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Rome, septembre 2025 \u2013 Di Marco annonce que, selon les r\u00e9sultats des ventes pour la p\u00e9riode janvier \u2013 juillet 2025, la soci\u00e9t\u00e9 a atteint le leadership en valeur dans le commerce de d\u00e9tail avec une part de march\u00e9 de 10,2%, en croissance constante (source : Circana, Total Italie, YTD juillet 2025, Pinsa Ambient, Fresh and Frozen Market inclus sans [\u2026]<\/p>","protected":false},"author":1,"featured_media":3464,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-3457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notizie"],"yoast_head":"\nDi Marco conquista la leadership di mercato e celebra le radici romane con una nuova campagna dedicata alla Pinsa - Di Marco<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dimarco.it\/fr\/nouvelles\/di-marco-conquiert-le-leadership-du-marche-et-celebre-ses-racines-romaines-avec-une-nouvelle-campagne-dediee-a-pinsa\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Di Marco conquista la leadership di mercato e celebra le radici romane con una nuova campagna dedicata alla Pinsa - 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