Taste and balance, the qualities of pinsa that customers like

We will never cease to emphasize how much pinsa owes its success to the mix of taste and balance. Pinsa is an appealing dish that pleases the palate and, at the same time, does not weigh down. Let's find out why, and more importantly how to use this quality to win over the customer. 

First, let us ponder the meaning of balance in the food universe. We could define it as the appropriate and proportionate combination of essential nutrients to support bodily functions and maintain optimal health. This is because foods provide a variety of nutrients, including protein, carbohydrates, fats, vitamins, and minerals, and finding the right balance among all these elements is critical for a healthy diet.

Of course, the subject is much more complex than that, and the right balance of nutrients also depends on individual needs, such as age, level of physical activity, and specific health conditions; however, there is no doubt that a varied approach to choosing foods (and related nutrients), along with moderation in the size of portions, helps shape a healthy diet. 

Pinsa is a nutritious, tasty and balanced dish, and it is precisely this mix of characteristics that can be used to attract and retain customers. 

Our classic pinsa, for example, has about 41g of carbohydrates (per 100g of product) compared to 57.9g in a regular pizza and 59.5g in white bread. Carbohydrates drop to 34.1g in the multigrain pinsa, almost half than in bread. And all this, it bears repeating, without affecting the taste, which is equal if not better than that of classic pizza. Also contributing to the overall balance are 10 grams of protein compared to 7.9g in pizza and the 2.4g of fat compared to 5.9g in pizza, which is more than double. 

To complete the picture, calorie-wise, our 230-gram classic Pinsa (for catering businesses we also have 135- and 250-gram classic formats) has about 230 calories per 100 grams, compared to 306 for regular pizza. To put this in perspective, the average daily calorie intake for a man between the ages of 25 and 50 is 2,400 kcal, which drops to 1,900 kcal for women in the same age range. 

Pinsa is therefore an appropriate response to the needs of those who want to eat healthy and balanced food, and this is an extraordinarily valuable theme because it complies with the widespread trend toward healthy, tasty and genuine foods.

Recent research by the Rome Business School makes this clear in the introduction, when it explains that the pandemic has changed Italians' food preferences and brings out the image of a country in which "consumers prefer, more and more frequently, healthy, green and organic choices." 

Of course, it depends a lot on how the pinsa is seasoned. The mix of taste, balance, and health is achieved by offering well-designed dishes, otherwise the risk is to focus only on taste to the detriment of the lightness, which is another valuable feature of pinsa.

If you want to win customers over by making them appreciate the harmony between taste and balance, you might start with one of these recipes:

Ingredients: fresh cherry tomatoes, buffalo mozzarella, grilled zucchini, basil. 

Pinsa primavera is a fresh and light, yet flavourful recipe. Ideal for summer days, it combines fresh cherry tomatoes with buffalo mozzarella, with grilled zucchini for a crispy touch. 

With the aroma of pesto, the sweetness of sun-dried tomatoes and the vibrancy of arugula, pinsa mediterranea is like being on vacation. The feta contributes to the creaminess of the dish and the arugula gives a fresh touch.

A vegan mix of flavours and textures, this pinsa proves that a perfect balance of flavours needs no animal ingredients.

With the creaminess of light cheese and the refined touch of salmon, this is both a light and sophisticated option. Capers add a saline note, completing the balance of ingredients.

This is the typical mix of "strength" and freshness. Protein pinsa satisfies the palate with the taste of grilled chicken and the vitality of spinach.