Frozen Pinsa Bases: The Perfect Product to Satisfy a Growing Demand

To understand the role of frozen pinsa bases in the world of large-scale retail trade, let's start with a question: what are the main trends, and what challenges does a buyer face every day in the bakery department?

CURRENT TRENDS: INNOVATION AND HEALTHINESS

Let's start from the assumption that, after the inevitable (strong) contraction due to the pandemic, consumption has recovered substantially and, in several cases, retailers have decided to dedicate to bakery - among the products made internally and those purchased - even more relevance and space than before.

Although the bakery segment is strongly connected to tradition, cannot afford to ignore the unmistakable signals coming from consumers, particularly those linked to innovation and health. Rightly or wrongly, bread and its variants are highly nutritious foods and among the first to be targeted by low-calorie diets.

From our point of view, there is no doubt that the latest consumer trends have favored the explosion of pinsa as one of the most interesting market trends of recent years: if from an innovative point of view the pinsa is a particular and "modern" variant of the pizza, lightness is one of the objectives that they pushed us to invent it in the now distant 2001. We are not at all surprised by the success that the product has had in recent years in bars, restaurants and large-scale retail outlets.

PINSA IN THE POINT OF SALE AND THE “PAINS” OF BUYERS

Today, it would be very strange not to see pinsa bases in stores alongside traditional piadinas, focaccias, pizzas and the whole universe of already filled baked goods. We believe that pinsa, and in particular frozen pinsa bases, can effectively respond to buyers' challenges, the same challenges that guide their decisions and the composition of their purchases. In particular:

CORRECT MANAGEMENT OF INVENTORY AND REDUCTION OF WASTE

The freshness and limited shelf-life of many food products can lead to difficulties in managing inventories and potential waste. Avoiding them is the number 1 mission of a store and of an entire brand that pursues not only economic sustainability but even the environmental one.

SUDDEN CHANGES IN CONSUMER PREFERENCES

Supply chain management is affected not only by predictable elements such as seasonal cycles, events and holidays, but also by sudden factors, such as changes in consumer preferences due to events such as the last pandemic, scientific discoveries, emerging food trends, innovations and much more. The main challenge for buyers is to balancing accurate demand forecasting with the need to offer a dynamic assortment and responsive.

DIFFICULTY IN MEETING THE DEMAND FOR HIGH QUALITY PRODUCTS

As time goes by, consumers become physiologically increasingly demanding. To put it simply, it is a normal (and positive) effect of the logic of supply and demand. Unfortunately, the quality level of products on the market is heterogeneous, and so the points of sale have the burden of identifying those capable of satisfying the needs of consumers. for a price appropriate to their propensity and spending capacity.

CONSTANT PRESSURE TO INCREASE MARGINALS

The pressure to reduce operating costs and increase margins represents a constant strategic challenge for large-scale retail buyers. This pressure comes from a combination of factors, including industry competition, changing consumer dynamics, and the need to remain competitive in an increasingly complex market.

FROZEN PINSA BASES: OPPORTUNITIES FOR LARGE-SCALE RETAILERS

Now we come to the protagonist of our in-depth analysis: frozen pinsa bases. The product, which we have recently introduced on the market (the frozen version has long been an exclusive of the Ho.Re.Ca. market), it was created to extend the shelf life while preserving all the winning characteristics of the product, including craftsmanship, fragrance, lightness and taste. It is the typical situation win win, in which both the seller and the buyer benefit.

From the brand's point of view, frozen pinsa bases allow for efficient inventory management, reducing waste and allowing for greater flexibility in planning activities. This feature responds directly to the pain point inventory management, enabling buyers to anticipate seasonal demand, sudden spikes and even swings in consumer preferences, without the fear associated with perishable products. Frozen pinsa certainly has an expiration date, but at the same time it exerts a important risk reduction effect and, last but not least, it has an impact on reducing the costs of unsold products, further improving the department's profitability.

Added to all this are the typical characteristics of the Di Marco pinsa, which certainly do not fail in the frozen product. In addition to intercepting the health and innovation needs mentioned above, the pinsa is extremely versatile: And an aperitif, an appetizer, a single dish, takes the place of bread and is even a dessert, when neededThis quality makes it less sensitive to consumer trends, guaranteeing an investment that, also thanks to its long shelf life, can only pay for itself in a short time.