Food sustainability: the role of pinsa and our daily commitment

When it comes to Pinsa and the our products, the focus is often on elements related to quality and taste: the lightness of the dough, the goodness, the balance, the careful selection of ingredients, the respect for the original recipe. 

These are all fundamental aspects of our identity, but today they are no longer sufficient on their own to meet the needs of a consumer who is increasingly aware and attentive not only to gastronomic pleasure, but also to issues that affect the present and future of the planet: food sustainability, reducing environmental impact and responsible consumption. 

Sustainability is no longer a plus, but an essential value that guides every daily choice, from our kitchens to our purchasing decisions of buyers, food service and distribution operators.

Food sustainability: what it means and why it is critical

Food sustainability stems from the need to create systems of food production, distribution and consumption capable of ensuring well-being and nutrition for all without compromising the planet's natural resources or generating social imbalances. To talk about food sustainability is to unite two closely related dimensions: 

1. That of protecting the natural ecosystem;
2. That of responsibility to individuals and communities, to ensure equity and well-being for future generations as well.

ESG, the three pillars of environmental sustainability

For modern businesses, food sustainability translates into a concrete, cross-cutting commitment that touches on the three major ESG criteria: environmental (E), social (S) and governance (G). 

• And as Environment - the environmental impact
  Here, food sustainability means reducing the impact of production on natural resources, limiting CO2 emissions and waste, reducing energy consumption, choosing low-impact raw materials and packaging, and much more. For a company like ours, it means building a responsible supply chain that respects the environment at every stage, from flour selection to final packaging.
   
• S for Social - people at the center
  Sustainability is also social responsibility. It means promoting fair working conditions, safety and inclusion, supporting local communities and encouraging shared welfare practices. Every company is Part of a larger human and social ecosystem, where every choice contributes to the collective welfare.
   
• G for Governance - ethics and transparency
  Being sustainable also means managing the company with transparency and integrity, adopting ethical and structured governance models that strengthen the trust of customers, partners and talent, creating a solid foundation for lasting growth.

The strength of the ESG model lies in its concreteness. It is no longer an abstract ideal, but everyday actions that improve the food supply chain and consumption styles: 

• use renewable energy Instead of fossil fuels;
• recover and valorize production waste;
• start social partnerships For food redistribution;
• engage in welfare programs and training. 

Why adopting sustainable practices is good for business and the planet 

Adopt sustainable practices brings concrete benefits to any company, not only in the food industry. In fact, food sustainability is no longer just an ethical choice, but a real strategy for responsible growth. 

Regulatory compliance
First advantage to consider is the Compliance with European regulations: legislation: Today, more and more laws, such as the CSRD (Corporate Sustainability Reporting Directive, 2022), require companies to transparently communicate their environmental, social and governance (ESG) impacts. This pushes companies to integrate sustainability into operational strategies, improving processes and accountability.

Consumer trust and preference
Companies that invest in environmental and social responsibility are rewarded by consumers. Today, shoppers are increasingly choosing transparent and responsible brands. Therefore, food sustainability is not only an ethical duty, but also a competitive advantage: it improves reputation, strengthens the bond with the public, and contributes to brand growth. 

A strategic investment
Being sustainable means looking to the future with vision and consistency.
It is not a cost, but a smart investment that generates value for people, the market and the environment.

The sustainability characteristics of Pinsa

Before going into our commitment as a company, it is important to remember that Pinsa, by its very nature, is an inherently sustainable food. Compatibility with the principles of food sustainability depends, both on the simplicity of its recipe and on modes of consumption that reduce waste and impacts. 

1. Simple ingredients, low impact
   Pinsa is made from a few natural ingredients: flour, water, yeast, extra virgin olive oil and salt, according to an authentic recipe and with minimal production processes. This approach, true to the tradition conceived by Corrado Di Marco, reduces the environmental impact associated with complex industrial processes and long processing chains. In other words, fewer production steps means fewer resources consumed and more respect for the environment.
   
2. A natural anti-waste essence
   Pinsa is a product that keeps for a long time, especially in packaged or frozen variants. Its long shelf life enables optimization of purchases and consumption, avoiding food waste. Unlike other fresh products, which have a very narrow consumption window, Pinsa can be kept in the pantry or freezer, ready to use portioned, stuffed, and served on multiple occasions, adapting to dynamic lifestyles and minimizing household waste. 
   
3. Balance and food awareness
   Simple, light and digestible, Pinsa fits naturally into a conscious and balanced eating pattern. It encourages a healthier and more respectful approach to food, indirectly contributing to the spread of a food culture oriented toward the well-being of people and society.

Sustainability in the DNA of our company

Alongside the inherent characteristics of Pinsa, at Di Marco we believe that sustainability is A daily path made up of concrete choices. We are happy to contribute a simple and healthy product, and to this we add some responsible practices at every stage of our activity.

Environmentally, we have chosen to reduce the production impact focusing on renewable energy: Today, solar panels cover much of the needs of the production plant. At the same time, we work to limit waste, turning food waste into useful resources such as Animal feed or biogas. Our path of sustainability also passes through packaging: we have chosen to reduce the thickness of packaging for a lower environmental impact, while maintaining the quality and reliability that distinguish each Pinsa Di Marco. 

For us, sustainability is also about the future of people and communities. Each year we support the Food Bank with significant product donations and, at the local level, we are committed to improving local livability, for example, by participating in projects to Reduce traffic around the plant, promoting inclusive mobility initiatives and support for social activities.

In the company, we are constantly investing in safety and welfare, with concrete results in reducing injuries and improving the quality of working life.

We carry on A firm commitment to diversity and inclusion, ensuring an ever-vigilant eye on equal opportunity and valuing talent in a fair, open and collaborative work environment.

If you would like to include Pinsa Di Marco in your offering and share our values of food quality, innovation and sustainability, Contact us: We will be by your side to turn this choice into a real growth opportunity for your business.