For a grand relaunch, Di Marco chooses a major international food & beverage fair. The appointment is right now at Anuga – the famous fair in Cologne (GER) – but let's start from the beginning and proceed in order. The invention of the pinsa in 2001, with its distribution first for professionals only and then its launch in large-scale retail trade in 2020, represented an epochal innovation for the baking sector. Di Marco revolutionized the approach to the world of pizza, with a new, light and digestible product, low in fat and sugar, with a soft consistency on the inside and crunchy on the outside. Its product, the Pinsa Romana, has become an emblem of Romanity and Made in Italy, with a success that can be defined as planetary and a projection on the Italian market between now and 2025 that is literally mouth-watering!
Di Marco in recent years has presented itself to consumers with the brand Nuvola, quickly reaching second place in retail sales. The opportunity to grow his invention in Italy and abroad has given rise to a rebranding operation that saw the light right at Anuga (Cologne). The restyling of the logo and the updating of the image – while maintaining a stylistic link with the past – have the aim of strengthen the value of Italianness and to highlight the inventor of the pinsa, as well as the company's testimonial, Corrado Di Marco.
After years of work behind the scenes, putting in the passion and experience of a lifetime, he decided to "put his face to it" and offer his image, genuine and engaging, as a guarantee of an excellent product. But the news is only the beginning: consumers of the large-scale retail trade are offered different versions and formats of the Pinsa Romana Di Marco. In the Italian and multilingual packages (specific for the export product) of 1 or 2 pieces, there are the versions Classic and Multicereal from the Fridge, the Classic Environment, the new Classic Freezer with a shelf life of 18 months and the new Snacks – the little ones designed for aperitifs, desserts, or to offer to children – both in the Classic Frigo and Classic Ambiente versions.
The range is therefore expanding to meet a wider audience and speaks to consumers with the confidence, warmth and light-hearted tone typical of the Romans. Not just a new logo and a new packaging, but an online and offline presence that will be felt, to convey the culture of good food and well-being at the table, with simplicity and authenticity.
Are you ready to discover the new packs? In the meantime, repeat with us the new company motto: Whoever says Pinsa Romana says Di Marco!
