Rome, September 2025 – Di Marco announces that, according to sales results for the period January – July 2025, the company has achieved value leadership in retail with a market share of 10.2%, in constant growth (source: Circana, Total Italy, YTD July 2025, Pinsa Market Ambient, Fresh and Frozen including gluten-free).
This result further confirms the brand's authenticity and reputation as an absolute pioneer in the category: pinsa is, in fact, an invention of Corrado Di Marco, who transformed an intuition into an international success, creating a unique product recognized by Italian institutions with its recent PAT (Traditional Agri-food Product of Lazio) designation.
To celebrate its market leadership and history, Di Marco is launching a new corporate campaign dedicated to pinsa and its connection to the capital.
Through an evocative visual language, the communication recalls icons of Rome – from the Dome to the seven hills, from the picturesque alleys to the Forums, without forgetting the legendary squares and characteristic alleys – and intertwines them with the narration of a unique and unrepeatable product.
The The campaign's slogan is "Rome makes our pinsa unique.", clearly and directly underscores the inextricable connection between the city and Corrado Di Marco's invention. A statement of authenticity and belonging that further strengthens the brand's identity, proud to represent Rome and its culinary tradition in Italy and abroad. A tribute to the city that inspired the invention, to its millennia-old history, and to the quintessentially Italian ability to transform tradition into innovation, bringing an authentically Roman product to the world.
A future of growth, in the name of authenticity: The record-breaking sales and continued market growth confirm the validity of the company's vision, which continues to invest in innovation, communication, quality, and the valorization of its cultural and gastronomic heritage. The Di Marco pinsa is more than just a product: it's a story of passion, roots, and the quintessentially Italian ability to reinvent tradition and transform it into contemporary excellence.
Today, more than ever, Di Marco is synonymous with pinsa. A brand that has successfully brought a product born of Roman tradition into homes and restaurants around the world, preserving the original spirit and quality of the recipe. A strictly artisanal production process with facilities in the Lazio region, safeguarding the origins and respecting the principles that created pinsa. The success of Di Marco pinsa lies precisely in its ability to combine select ingredients, ongoing research, and an identity deeply rooted in the Eternal City.
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