Food delivery is now part of the dynamics of modern society and is an extraordinary business opportunity for operators. The underlying technological evolution and the availability of ultra-efficient delivery services mean that no restaurateur can ignore it. Pinsa can be the key to success.
Food Delivery, a market that has always existed
Food delivery, or home delivery of food, is a very popular service that allows consumers to order and receive meals directly at home or at your workplace.
If you look closely, food delivery has existed for ages, but the way people use it has changed thanks to technological innovations and changes in their needs. Once upon a time, to have a meal delivered to your home (usually a pizza) you he called the place and ordered, then paying on delivery; today, you order and pay directly in-app and delivery takes place in just a few dozen minutes. The tools have changed, but the principle has remained the same.
The birth and evolution of delivery services
The real revolution was the birth of delivery services. In fact, before, the restaurant had to equip itself to manage ordering and home delivery: it had to allocate part of the employees' time to collect orders, correctly define priorities and, above all, it had to develop and manage an efficient and low-cost logistics system, which satisfies the customer and, at the same time, does not impact margins too much or require price increases that the consumer would not have appreciated.
Today, delivery services they take care of the entire technological infrastructure which manages orders and payments (which is far from trivial). In addition, they manage the development and constant updating of the app and centralize millions of customers in their platforms, promoting sales of participating restaurants. The most interesting aspect, however, is that they take care of the logistics, that is, pick-up at the restaurant and home delivery. This has made food delivery accessible to all restaurants, without the need for initial investments.
In recent years, the food delivery market has literally exploded. Covid has given a big hand, making many consumers discover the service and, above all, many restaurateurs who until then were skeptical or in any case uncertain about the subject. With the recovery of out-of-home consumption, growth has physiologically decreased, but in 2023 food delivery has still generated in Italy the enormous amount of 1.7 billion euros, with a +3% compared to 2022. What really matters is that the market continues to grow, generating a strong opportunity for all restaurateurs.
What is the perfect product for food delivery?
Home delivery is a trend that should not be overlooked, but it is also true that not all foods are equally suitable. Three characteristics make a dish particularly suitable for home delivery:
Preparation and delivery time
All dishes that require short preparation times and can be delivered quickly are suitable for food delivery. Quick preparations reduce the restaurant owner's costs and improve the overall customer experience.
Transport resistance
In food delivery, food must maintain its quality during transport. Dishes that become soft, they lose consistency or cool down quickly They are not ideal for home delivery.
Ease of consumption
Home-delivered food should be easy to eat, often without the need for many utensils or additional preparation. Dishes that can be eaten straight from the container are especially popular.
Food delivery: five reasons to choose pinsa
Many restaurateurs would like to grow their business taking advantage of the food delivery opportunity, but their proposal does not fit perfectly with this way of consuming. We ask them to evaluate the pinsa, because we believe it is an excellent choice for those who want to add something unique to the menu and grow their business.
It makes you different
Pinsa is known throughout the world, but not as much as pizza. Offering pinsa on the menu means standing out in a hyper-crowded market and obtaining an important competitive advantage. Especially in the world of delivery, in fact, differentiating yourself is difficult because the whole part of the experience that you live in the place is missing; entering the market with something new and different is the key to attracting and retaining the most curious customers.
It is prepared in an instant
One of the biggest advantages of pinsa is its speed of preparation. You can start with flours or use frozen bases handcrafted one by one. The fast preparation means that you can handle a high volume of orders without compromising the quality of the final product and the customer experience, who can receive the dish at home with minimal waiting.
Easily withstands transport
Pinsa is particularly suitable for food delivery thanks to its ability to maintain quality during transport. However, it is essential use suitable packaging that maintains the temperature and freshness of the product, and it is better to avoid recipes that are very complex and rich in ingredients to avoid that the “shocks” can ruin them. Focusing on taste and simplicity is the winning combination.
It's lighter than pizza
Another point in favor of pinsa is its lightness. Compared to traditional pizza, the pinsa has a more digestible dough, thanks to the long leavening and the use of a mixture of flours that includes rice, soy and wheat. Pinsa therefore responds to the needs of a public that is increasingly attentive to health and well-being, who seeks tasty but light options, and who does not have time to cook.
Different formats, thousands of recipes
Pinsa offers incredible versatility in terms of recipes and ingredient combinations. You can create classic variations or experiment with gourmet combinations, adapting to your customers' preferences. Finally, the availability of different formats is very interesting: in addition to the standard size, ideal for a single dish, pinsa Di Marco is also offered in round version, snack, puccia and smile. This flexibility allows for an interesting and varied offering, attracting customers who are always looking for something new.
