Confirmed the success of the year just ended: thehe Pinsa Romana Di Marco is number one in Italy in the retail market*, consistently ranked first in value sales of the fresh, ambient and frozen segments of supermarkets and discount stores. A continuously growing leadership, which has consolidated our results on all fronts.
The deep roots of retail success
Before conquering the shelves, the Pinsa Romana Di Marco has conquered the kitchens of professionals: invented in 2001 for the Ho.Re.Ca., at first as a flour mix, the ready-made base created by inventor Corrado has transformed restaurants and clubs into stages of taste. Pinsa Di Marco's experience, versatility and convivial spirit have earned it market leadership, first in professional distribution and now in large-scale retail, where Di Marco reaffirmed its originality, even imposing itself in a market slice manned by many competitors, who imitated its invention.
The virtuous circle of outside-in
Pinsa Di Marco created. An ongoing dialogue between domestic and professional consumption, making the same base the protagonist in both worlds: the restaurateur lights the oven, the consumer stokes the flame! In fact, those who taste a Pinsa at a restaurant table, then look for it in the supermarket and measure themselves by its preparation; those who prepare it at home become natural ambassadors when they return to sit at a restaurant table.
An authentic product that inspires creativity
Be "crispy outside and soft inside." is its distinctiveness, due to its special dough: extremely hydrated, naturally leavened for up to 72 hours and worked by hand by master pinsaioli to create the typical alveolatura bubbles. For more than 20 years, Pinsa Romana has set the standards of quality, tradition and uniqueness that have enabled it to reach the PAT certification - Traditional Food Product of the Lazio Region (DM 35099).
This recognition of authenticity and territorial identity enhances it even more as a testimonial of made-in-Italy cuisine and makes it a star on menus around the world.
Pinsa is really everywhere: from gourmet restaurant to street food, ready to become the creative basis for all kinds of interpretations, from the traditional homegrown snack to the sophisticated fantasy of a starred chef.
A stepping stone, not a finish line!
Behind each base are passion, commitment and continuous research. Professionals and consumers reward us with their trust, choosing our vision of the bakery every day, focused on the combination of food and wellness. There is the pride of having demonstrated that the original recipe, once again, is the innovation that can drive an entire category, and there is also the responsibility to raise the bar, to continue to grow by investing in and supporting our customers, to grow Pinsa Di Marco in all markets, in Italy as well as abroad, under the banner of lightness and an irresistible crunch!
*Source: Circana, YTD December 2025, total Italy ISLSP+Discount value sales, fresh, ambient and frozen compartment.
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