Slices of Art is a project that blends the taste of street food with the creativity of street art. The initiative was officially presented in Rome during a special event, where guests were able to immerse themselves in the world of Di Marco and taste the famous original Roman pinsa, prepared on site thanks to the iconic Ape Di Marco, now a symbol of our brand.
The event celebrated the union between tradition and innovation: three Italian artists, Camilla Falsini, Lucio Schiavon and Daniele Tozzi, transformed the new PBoxes into true works of art, elevating the pinsa packaging from a simple container to an author's canvas.
Each artist has interpreted the values of pinsa with a unique style:
- Camilla Falsini he emphasized conviviality, representing the oval shape of the pinsa as a symbol of sharing.
- Lucio Schiavon told the story of the invention of pinsa, a journey that starts from Corrado Di Marco's laboratory and reaches palates all over the world.
- Daniel Tozzi used its distinctive lettering to express key concepts such as crunchiness, authenticity and digestibility.
Produced in an initial run of one million pieces, the PBox will soon be available in the best Italian and international pinseries.
"With Slices of Art we want to offer our customers not only an excellent product, but also a unique visual and cultural experience,” said Alberto Di Marco, CEO of the company. The Roman day was a true celebration of pinsa and art, conquering guests with an irresistible mix of flavors, colors and creativity!
