pinsa-romana-this-known

The Pinsa Romana, this well-known one!

More than twenty years have passed since the invention of our beloved Roman Pinsa, born thanks to a fortunate intuition of Corrado Di Marco, constantly searching for a product that could give new impetus to the restaurant world.

We at Di Marco often like to say that Pinsa Romana is quickly conquering hearts – and the belly – of all Italians and now we can also demonstrate to you that our opinion is more than well-founded.

We commissioned in December 2021 amarket research to theSylla Market Research Institute who analyzed the perception and knowledge of the term “Roman Pinsa” on a panel of 1000 interviewees aged between 25 and 70 and resident in Italy (excluding the Lazio region, where the Di Marco company is based).

Let's see together the results of this survey, extremely interesting for the restaurant sector and beyond!

DO ITALIANS KNOW “PINSA ROMANA”?

The survey opens with the most important question: “If I say Pinsa Romana, what comes to mind?”

The 60,7% of the answers associated the Pinsa Romana with a food such as pizza, focaccia or similar, thus demonstrating some knowledge of the product. Well the 61% he was able to indicate that it is a “a kind of oval-shaped pizza”.

Going even more specifically, 43.8% of the interviewees have eaten Pinsa Romana: of these, 53% live in the North West, 35.4% in the North East, 47.8% in Central Italy and finally 36.2% in the South of the peninsula. These are data that confirm that Pinsa Romana is positioning itself throughout the Italian territory.

PINSA ROMANA AND PIZZA: HOW MANY KNOW THE DIFFERENCES?

Knowing that Italians know about the existence of Pinsa Romana wasn't enough for us: we wanted to know how many of them also know the difference between it and the classic pizza.

The results surprised us again in a positive way: the 81% of the interviewees know that there are substantial differences between Pinsa Romana and pizza and beyond the 50% of the sample contains the differences in the three aspects "dough", "shape" and "taste".

A market ready to welcome all the taste and lightness of our original Pinsa Romana, available both to the professional channel, with our flour mixes dedicated to its preparation, and to the final consumers with Nuvola Pinsa present in the large-scale distribution. And once you know the original Pinsa Romana, you can't help but fall in love with it!

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FLOURS

For those who know the gestures and
the rhythms of a perfect dough.

What is the product?
perfect for you?

Proud inventors of Pinsa
for over 20 years, and beyond

With Di Marco
you can't go wrong

Proud inventors of Pinsa
for over 20 years, and beyond

PINSA CRUSTS

For those who focus on condiments
and a fast and efficient service.

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