If you are considering starting a business in the restaurant industry, a pinseria might be a choice to consider. With over 7,000 certified locations worldwide, the pinsa industry represents an interesting alternative to pizza not only for the consumer, but also for entrepreneurs. In this article, we will explore the reasons for this and try to hypothesize how to undertake the path correctly.
WHY OPEN A PINSERIA?
The start of any business activity, in Italy or abroad, It requires an accurate analysis of the competitive scenario. In Italy there are approximately 130 thousand places that serve pizza, of which 76 thousand are pizzerias. Differentiating yourself is very complex, but paradoxically, things are no better abroad: for example, Americans are the world's leading consumers of pizza and can count on more than 90 thousand pizzerias.
Opening a pinseria means to follow a very successful trend and at the same time be able to count on a “native” differentiation with pizzerias. We therefore think that the choice could be right for at least 7 reasons:
- As we have had the opportunity to underline in another insight, the pinsa intercepts the needs of modern consumption, which do not compromise on taste, but at the same time require an easily digestible, light and low-calorie product.
- Innovation is another key factor. Even though I love pizza, people are attracted by the new and the unprecedented: they try it willingly and, if they find satisfaction, become loyal customers. With a pinseria it is not difficult to differentiate yourself from the 76 thousand Italian pizzerias.
- By definition, Pinsa is a simple product. It lines up perfectly with vegetarian, vegan diets and with the great trend towards sustainability.
- Innovation separates pinseria from tradition. To be clear, it is not necessary to offer a pinsa margherita on the menu; instead, it is possible push the accelerator of creativity.
- In recent years the market has been growing strongly and is far away from saturation.
- Pinsa is a perfect food for street food. The pinseria, therefore, can also be itinerant.
- Pinsa is a global phenomenon, but in In many markets penetration is minimal. The opportunity to propose something new from the other side of the world is tempting.
HOW TO OPEN A PINSERIA: TRAINING, STRATEGY AND CERTIFICATIONS
To start any business in the restaurant universe some factors are necessary, including:
- a valid business strategy;
- the creation of an inviting menu;
- a place that attracts the public it is aimed at;
- ability to organize work;
- quality raw materials;
- professionalism capable of creating a state-of-the-art product.
What makes the world of catering fascinating is the possibility of combine entrepreneurial and business management aspects with the ability to create an exceptional product, which in turn depends on the quality of the raw materials and the ability to process them in the best possible way. The quality of the product is, absolutely, the starting point, followed by the quality of the experience, which involves other elements such as spaces, marketing strategy, promotions and commercial aspects.
Our advice is to don't improvise anything, and for this reason we provide, directly or through our partners, 360-degree technical training and consultancy activities dedicated to those who want to work in this field or start a successful pinseria.
As regards the preparation of the product, we offer complete training courses in collaboration with renowned professionals and sector structures, such as Pinsa School. We can thus offer 30-hour intensive courses on Roman pinsa and Roman teglia, held in specific and equipped laboratories. Our training proposal is essential to face the entrepreneurial adventure with determination and to differentiate (qualitatively) your offer from that of the competition.
Our goal remains to to address new restaurant operators in a 360-degree mannerWe do it with Consulting activities which goes beyond specific training and in which we make available to our clients the experience and the many partnerships we have established over the years. We are thus able to provide professional support and assistance for start-ups, start-ups and optimization of sales outlets and business, including logistics optimization, marketing and communication activities.
Last but not least, in 2016 we founded theOriginal Roman Pinsa Association with the aim of bringing the benefits of quality certification in the world of pinsa. Pinserias, or more generally the places that offer pinsa to customers, can thus obtain a quality seal by supporting a control activity by our expertsi. Certification is very useful for pinseries because it guarantees customers that the product has been made according to the dictates of tradition.
