White Pinsa: How to wow your customers with a simple yet irresistible offering

It's a fact that pinsa and pizza are not the same thing. Differences in dough, rising times, flours, and final yield make the two products unique. However, in the minds of many restaurateurs, the two continue to occupy the same space: that of a single dish, substantial and complete, […]
Roman-style pizza, an opportunity you can't miss

In an increasingly competitive market, differentiating your offering isn't just an added value: it's a necessity. Customer tastes are evolving, consumption opportunities are multiplying, and success depends on the ability to offer something that builds customer loyalty. We believe that, in this scenario, sliced pizza is a solution […]
Pan Pizza: A Complete Guide to Making the Most of a Great Classic

Versatile, popular with everyone, and perfect for high-volume service: pan pizza is an opportunity for restaurant professionals looking to expand their offerings with a highly profitable product. From lunch breaks to happy hour, from quick meals to delivery, pan pizza adapts to a variety of formats and occasions […]
Pizza Flour: What It Is and Which One to Choose for an Extraordinary Result

Flour is the key ingredient in pizza and pinsa; it's the foundation for consistency, flavor, and structure. Choosing the right pizza flour is crucial for both amateurs who want to make their own dough at home and professionals who want to stand out for their airiness, crispiness, and flavor, thereby building customer loyalty. In […]
Pinsa as an answer to new HoReCa trends: winning strategies for professionals

The HoReCa sector is undergoing a transformation phase driven by structural changes in consumer habits and customer expectations. The market is influenced by economic, social and cultural factors that redefine purchasing paths, preferences and consumption methods. These changes are reflected both in household food choices […]
Master Pizza Dusting: The Complete Guide to Flour Selection and Di Marco's Premium Range

To obtain an extraordinary result, both for pizza and pinsa, you need excellent raw materials, impeccable technique and a lot of passion. Among the key elements – from the mix of flours to the yeast, up to the hydration – there is one that can be unfairly put in the background: the dusting flour. In this article we will see […]
Pinsa romana menu: how to create one that works, from recipes to food cost

Including Roman pinsa on the menu is a strategic choice, because it responds to a growing demand and stands out for its digestibility and versatility. But the product alone is not enough. Its success will be determined by the menu, the service and the overall experience offered to the customer. In a very competitive context, pinsa can be decisive, […]
The importance of training in catering

Roman pinsa has earned a prominent place among the proposals of Italian catering, and more and more operators in the sector are evaluating the idea of opening a pinseria, attracted by a modern, differentiating and high-potential format. But like any entrepreneurial project, building a sustainable and profitable business requires solid theoretical foundations, […]
Brunch: the perfect opportunity to innovate your menu

In the restaurant world, it doesn’t matter where trends come from: what matters is knowing how to read them, interpret them and translate them into experiences that are consistent with new lifestyles. Customers change habits, schedules, dietary needs and expectations: the task of an entrepreneur is to intercept the signals and transform them into opportunities. One above all? The […]
Pinsa wallet: an interesting new trend in street food

One thing that few people know is that there is not just one size of pinsa. We are used to considering the shape only an aesthetic aspect, often forgetting that, as with every gastronomic product, the size determines the way of enjoying it, and is therefore an essential aspect. We usually say, and we confirm it, that the differences […]