Pinsa as an answer to new HoReCa trends: winning strategies for professionals
Il settore horeca sta vivendo una fase di trasformazione guidata da cambiamenti strutturali nelle abitudini di consumo e nelle aspettative da parte dei clienti. Il mercato è influenzato da fattori economici, sociali e culturali che ridefiniscono i percorsi d’acquisto, le preferenze e le modalità di consumo. Questi cambiamenti si riflettono sia sulle scelte alimentari domestiche […]
Master Pizza Dusting: The Complete Guide to Flour Selection and Di Marco's Premium Range
To obtain an extraordinary result, both for pizza and pinsa, you need excellent raw materials, impeccable technique and a lot of passion. Among the key elements – from the mix of flours to the yeast, up to the hydration – there is one that can be unfairly put in the background: the dusting flour. In this article we will see […]
Pinsa romana menu: how to create one that works, from recipes to food cost
Including Roman pinsa on the menu is a strategic choice, because it responds to a growing demand and stands out for its digestibility and versatility. But the product alone is not enough. Its success will be determined by the menu, the service and the overall experience offered to the customer. In a very competitive context, pinsa can be decisive, […]
The importance of training in catering
La pinsa romana ha conquistato un posto di rilievo tra le proposte della ristorazione italiana, e sono sempre di più gli operatori del settore che valutano l’idea di aprire una pinseria, attratti da un format moderno, differenziante e ad alto potenziale. Ma come ogni progetto imprenditoriale, costruire un’attività sostenibile e redditizia richiede basi teoriche solide, […]
Brunch: the perfect opportunity to innovate your menu
In the restaurant world, it doesn’t matter where trends come from: what matters is knowing how to read them, interpret them and translate them into experiences that are consistent with new lifestyles. Customers change habits, schedules, dietary needs and expectations: the task of an entrepreneur is to intercept the signals and transform them into opportunities. One above all? The […]
Pinsa wallet: an interesting new trend in street food
One thing that few people know is that there is not just one size of pinsa. We are used to considering the shape only an aesthetic aspect, often forgetting that, as with every gastronomic product, the size determines the way of enjoying it, and is therefore an essential aspect. We usually say, and we confirm it, that the differences […]
Fast Food: Why a Pinseria is the Right Choice
In recent years, the restaurant industry has had to adapt to increasingly frenetic lifestyles. People have less time (and desire) to devote to meals, but they do not intend to give up quality. It is in this scenario that the trend of fast food has developed, an evolution of the classic fast food that focuses on an offer […]
How to Impeccably Present Pinsa: A 5-Step Guide
he substance is always the most important thing in any dish, but in recent decades the form has acquired a prominent role. The presentation of the dish, in fact, has become a decisive factor in attracting and engaging customers, and has also taken hold outside of fine dining restaurants. In a context […]
Pinsa Romana: 5 gourmet recipes that win over customers (and friends)
In a highly competitive market, every venue is looking for a way to stand out. Once upon a time, the location was what made the difference, but today, thanks to social networks and accessible communication tools, many new opportunities are opening up. True success comes from the ability to create memorable experiences, capable of […]
Pinsa romana, everything you need to know: what it is, how it was born, the secrets of the dough and the recipes
Roman pinsa has had extraordinary success in recent years because it has been able to respond to the new needs of consumers, who are increasingly attentive to the quality of food, but also to its lightness and digestibility. Born from the intuition of Corrado Di Marco in 2001, Roman pinsa stands out for its innovative dough, which combines different […]
