Author: ByMarcAdmin

Digital marketing for pinserie: how much does it cost to promote your restaurant?

In a previous article we talked about marketing for pinsa shops, or in general for all the places that offer pinsa or intend to do so. We went into detail on the topic explaining not only its centrality for customer acquisition and loyalty, but also underlined how a basic strategy, well-designed and executed, is at the […]

Corporate dinners: how to impress customers with innovative proposals. Yes, there is pinsa

Corporate dinners are an important event for many organizations, a time when business mixes with networking, conviviality and relationship building. These events, which can range from simple informal meetings to gala dinners, often involve significant investments in terms of time (for the organization) and economic resources. […]

Slices of Art: Pinseria Meets Art and Conquers Rome

Slices of Art is a project that blends the taste of street food with the creativity of street art. The initiative was officially presented in Rome during a special event, where guests were able to immerse themselves in the world of Di Marco and taste the famous original Roman pinsa, prepared on site thanks to the iconic Ape Di Marco, […]

Sustainable Catering: Why (and How) to Focus on Pinsa

Sustainable catering is an approach to managing a catering business that, in addition to the objectives of economic growth, brings to the fore the protection and respect for the environment, in the awareness that the future of the planet depends on the ability to reduce the impact of economic activities on it, as well as on the promotion of ethical practices […]

Pre-cooked Pinsa Bases: What Benefits for Restaurants?

Many operators have already decided to invest significantly in this trend and its future, opening a pinseria or planning to open one in the near future. Others, the majority, are instead wondering how to introduce pinsa into their offer without having to make radical choices. Let's think about pubs, restaurants that want […]

Puccia e Sorriso Di Marco: what they are and how to propose them, from street food to themed events

In these pages, we often propose pinsa as a versatile food, because we like to think that it can be enjoyed on many different occasions, from an aperitif to a dessert that closes a dinner with friends. But in reality, pinsa, or rather its dough, can also give rise to different products, which start from a common base and are […]

Modern Pinseria: Marketing Tactics and Tools to Attract New Customers

Opening a new restaurant business is the beginning of a great adventure and creates a mix of challenges and satisfactions. In these pages, we have often talked about pinserias: how they were born and how they have grown numerically throughout the world. We have explored the theme of differentiation, which pinsa creates naturally […]

Pinsa at the supermarket: why is it (still) an opportunity for large-scale retail trade?

In recent years, the pinsa market has undergone a significant evolution. While pinsa was once offered only by a few particularly innovative pizzerias, today the consumption options have expanded dramatically. There are pizzerias and restaurants that offer it, there are specialized pinsa shops, and there are bars that offer it for […]

Food Delivery: Offer Pinsa to Stand Out from Your Competitors

Food delivery is now part of the dynamics of modern society and is an extraordinary business opportunity for operators. The underlying technological evolution and the availability of ultra-efficient delivery services mean that no restaurateur can ignore it. Pinsa can be the key to success. Food Delivery, a market that has always existed […]

August Menu: Why Innovate, and How to Do It with Pinsa

During the summer months, customers seek light, fresh, and easily digestible dishes. This is well known and true in any warm country; with high temperatures, the body requires fewer calories and prefers foods that aren't too heavy, especially since the summer season is often associated with a more […]