Modern Pinseria: Marketing Tactics and Tools to Attract New Customers
Opening a new restaurant business is the beginning of a great adventure and creates a mix of challenges and satisfactions. In these pages, we have often talked about pinserias: how they were born and how they have grown numerically throughout the world. We have explored the theme of differentiation, which pinsa creates naturally […]
Pinsa at the supermarket: why is it (still) an opportunity for large-scale retail trade?
In recent years, the pinsa market has undergone a significant evolution. While pinsa was once offered only by a few particularly innovative pizzerias, today the consumption options have expanded dramatically. There are pizzerias and restaurants that offer it, there are specialized pinsa shops, and there are bars that offer it for […]
Food Delivery: Offer Pinsa to Stand Out from Your Competitors
Food delivery is now part of the dynamics of modern society and is an extraordinary business opportunity for operators. The underlying technological evolution and the availability of ultra-efficient delivery services mean that no restaurateur can ignore it. Pinsa can be the key to success. Food Delivery, a market that has always existed […]
August Menu: Why Innovate, and How to Do It with Pinsa
During the summer months, customers seek light, fresh, and easily digestible dishes. This is well known and true in any warm country; with high temperatures, the body requires fewer calories and prefers foods that aren't too heavy, especially since the summer season is often associated with a more […]
How (and why) to become a certified pinseria
In a previous article, we offered our interpretation of pinseria as an innovation in the traditional pizzeria sector and explained why, in our experience, opening one today can be a real opportunity for restaurant operators. Now, let's delve into more detail and ask: why a certified pinseria? What added value does […]
Pizza and Pinsa: What's the Opportunity for European Restaurateurs?
Currently, there are approximately 68,000 pizzerias in Europe, serving a population of 741 million. On average, there's one pizzeria for every 10,000 people. Pinserias, of course, are much fewer: the most recent statistics, which date back a few years, put the number at around 5,000 worldwide. There […]
How to Become a Pinsaiolo, from A to Z
We've repeatedly emphasized how pinsa is experiencing exponential growth in popularity, both in Italy and abroad, and how this is primarily due to its perfect balance of lightness, flavor, and versatility. PINSA AS A JOB AND BUSINESS OPPORTUNITY More and more consumers are loving pinsa; of […]
Pinsa, a complete menu from appetizer to dessert
We've repeatedly emphasized how versatility is a hallmark of pinsa. This makes it a highly attractive option for consumers, who can purchase a pre-cooked base and transform it into a delicious main course, dessert, or appetizer. The same applies to foodservice operators, who have […]
Baked Goods: What They Are, Which They Are and the Positioning of Pinsa
Each of us has a different relationship with food, which depends on personal tastes, traditions and individual nutritional needs. Those who travel often recognize diversity as an extraordinary value and an inexhaustible source of enrichment; however, they also recognize that there are foods that are common across the world, albeit with their variations […]
Event Planners & Catering Services: Have You Ever Thought About Pinsa?
After a horrific year like 2020 and a year marked by significant uncertainty, the events market has been on the upswing since 2022. This is confirmed by data from AstraRicerche's Monitor on the events and live communication market in Italy, which found that in 2023 the market reached €861 million […]
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